HR at Right Resource
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Lead/Senior Manager/Deputy General Manager - Marketing - Real Estate (8-18 yrs)
With one of our reputed client in Mumbai, we have an opportunity for the position of Marketing lead (Sr.Manager DGM).
Purpose:
- Plan and implement the marketing strategy to achieve the business objectives
Key Responsibilities :
- Co-ordinate with a creative agency for creating the new marketing campaign for different media channels
- Creating the brand guidelines and implementing the same through different resources
- Create a media plans for fresh and re-launching media campaigns for different channels ATL and BTL
- Managing a corporate communication through PR agency to project a brand image to respective stakeholder as per marketing strategy
- Create new customer centric activities to attract new customers through direct as well as referrals and surprise positively existing customer through brand engagement
- Create a digital and Social Media tactics at regular intervals with consistency with overall marketing strategy
- Get optimum creative materials and designs from the creative agency and other design agencies
- Plan and implement market research activities through available sources and associate agencies at regular intervals
- Master and project brand management
Major Challenges:
- Co-ordinate with creative, media and PR agency simultaneously to create new marketing campaigns and implement the same at an optimum level.
- Project the changing business environment on the regular basis and create the tactical solutions for the same.
- Consider the new ideas for brand engagement and pre-test it before implementing it.
Candidates in heading marketing with Real estate industry experience can please share across resume.
Apurva Kulkarni
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