Lead Retail Marketing

Job Responsibilities :

Planning :

- Conceptualize and design store-led activation programs with tool-kits that enable easy execution.

- Plan corporate level alliances and collaborations to drive sales and various marketing objectives.

- Drive visual merchandising design across all key touch-points

Key functional responsibilities :

- Design & lead the execution of retail marketing strategy to drive sales & increase footfall across regions.

- Conceptualize programs for focus stores and execute the programs by empowering store managers through tool-kits.

- Execute the brand and consumer engagement programs; including in-store communication as per the marketing calendar.

- Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost.

- Allocate and track marketing budget spend across regions and initiatives.

- Leverage analytics to track marketing effectiveness & prove RoI of marketing initiatives.

- Maximize success of the plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders.

- Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPs.

People Management :

- Guide the retail marketing & visual merchandising teams to conceptualize and design the right inputs.

- Collaborate and work closely with Store operating teams to ensure execution as per plan.

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