Lead - Product Marketing - InsurTech (4-6 yrs)
Experience: 4-6 yrs
Location: Bagalore
Hiring for one of our key Client -Position will be that of a Product Marketing Lead
Job Responsibilities :
- Study company's and competitors products in detail, maintaining a running gap analysis
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Follow and analyze market trends to position products in the most effective manner
- Develop product marketing strategies that include pricing, product positioning, marketing, advertising, and product launches
- Translate technical details into benefits for the user in all product documentation
- Work with agencies ensure world-class marketing collateral is created in time and within budgets
- Strategize and draft compelling messages across marketing channels (landing pages, ad campaigns, etc)
- Test marketing product features, releases, and ad copy to provide feedback to the development and product teams Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Must champion of the product internally and externally
Requirements and Desired skills :
- Experience in writing and maintaining fantastic user-facing product notes
- Prior experience in B2B, technology product marketing is a must
- Must have a good eye for design and be able to spot good marketing copy
- Should be a self-starter, and an all-rounder with a bias for action
- Must be experienced working with analytics tools
- Should have a basic understanding of how technology
- Being from the insurtech industry is a big plus
- We're building what will be the biggest and most impactful insurtech company around the world.
- If you're interested in applying, please send us a brief, but compelling note as to why you're the person we should choose to work with.
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