HR at People Pulse Consulting
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Lead - Performance Marketing - Nutrition & Supplement (4-12 yrs)
Performance Marketing Lead
- We have urgent job opening for Performance Marketing Lead for One of our AI Based Nutrition and Supplement Brand.
- Bangalore
- Work from Office
- 6 Days Working for Initial 2, 3 Months
Job Responsibilities :
- Own end-to-end user lifecycle management (Acquire, Engage, and Retain) for GetSupp
- Build and lead digital marketing P&L, including budget planning/allocation, campaign performance and customer acquisition cost and LTV
- Lead paid advertising efforts on Facebook/Instagram/Google, compose relevant ad copy, create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report.
- Design, execute, and analyze A/B tests across Google & Facebook's advertising platform to test targeting, creative, and landing pages, and improve overall campaign performance.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Work with content, graphic & category team to meaningfully establish our proposition to users across the journey from acquisition to repeat purchase
- Develop marketing strategy, prioritize marketing initiatives, define program goals, and establish performance measurement standards
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other crucial KPIs)
Preferred Experience :
- 2-5 years hands on campaign and budget management experience with high growth consumer tech startups or D2C brands
- Proven experience of running performance & display campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Instagram Bing, affiliates and others
- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap/Mixpanel etc
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
- Experience in optimizing landing pages, user funnels, A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
About the company :
- GetSupp is India's first pure nutrition marketplace. At GetSupp, we help consumers live a healthier life by helping them find the right health supplements for their needs through a personalised discovery experience and help them see results through an expert-led, tailored, hand holding experience. We are building intelligent systems that help solve for a user's end to end health supplement journey. We have recently raised our Seed Round and are well funded. Come join the rocketShip
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