Lead - Performance Marketing (6-12 yrs)
Job Description :
- We have an opening for a Performance Marketing Lead to create, manage, and optimize ad campaigns across Google, Bing, Meta, YouTube, and other platforms. The prime responsibilities include generating and maintaining profitable client campaigns, conducting relevant research, and providing reporting.
- Must have previous experience in working for ecommerce companies selling in USA, UK & Europe.
- The ideal candidate has a strong background in Google Ads, Meta Ads, Youtube Ads.
- Plan, create and manage PPC campaigns across a variety of channels.
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding on keywords, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure campaigns maintain quality, cost-effectiveness, and deliverable results)
- Create engaging and concise copy to modify CTAs on ads to boost CTR and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, management, and stakeholders (just management) analyzing trends, goals, opportunities, and other key performance indicators
- Research and stay abreast of current SEM and PPC trends and developments
- Collaborate with other marketing colleagues to ensure joint strategic marketing objectives are in line with strategy and execution at all times
- Work with IT and web development teams to ensure the capability to deliver, capture, and ensure the success of aspects like landing pages, tracking codes, and integration of analytics
- Monitor budgets for paid search campaigns and also oversee the company's accounts on search platforms
- Track KPIs, identify discrepancies, assess performance, and produce reporting
- Have general coding knowledge.
- Strategize and launch campaign, including the process of audience targeting and keyword selection, and research
- Firm understanding of image resolutions, ad dimensions, and suitable file types
- Experience with app campaigns (Apple Search Ads, Google Universal App Campaigns) is a bonus
- Ability to generate & conduct A/B testing and provide summary report
Requirements :
- Masters degree in digital media, marketing, or a relevant field
- Certifications in paid ads, PPC or relevant field
- Prior experience in Paid ad campaign management
- Experience with content management systems (e.g. WordPress, Shopify, Drupal)
- Sound knowledge of Digital Marketing and SEO principles
- Sound knowledge of online analytics tools (e.g. Google Analytics, Web Trends, Tableau)
- Strong verbal as well as written communication skills
- An analytical mind with excellent mathematical skills
- Individual performer and team player
