Recruiting Manager at Qween.in
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Lead - Performance Marketing (3-7 yrs)
Minimum Qualification: Bachelor's Degree
Required Skill Set: SEM, Analytics, CRM
Relevant Industry: Internet, SaaS
Job Description / Responsibilities
We are looking for a Lead - Performance Marketing to grow customer acquisition leveraging our digital platforms and social media. You will be responsible for creating and executing a growth plan on customer acquisition and engagement.
Responsibilities:
1. Develop an acquisition plan across website and social media channels.
2. Design and execute a Media plan/ campaign strategy with clear segmentation and targeting per social media platform.
3. Creative with building targeted engagement and traffic, leveraging analytics and BI tools.
4. Collaborate with internal stakeholders - Business and Product to refine the acquisition/ engagement plan.
5. Create a budgetary plan with a target CAC optimizing on existing channels and products.
6. Work with leadership team to share insights, create campaign plans and have a process for implementing ideas for growth.
Desired profile of the candidate :
- 3-5 years of experience in SEM/ Digital advertising
- Bias for data driven approaches to understanding consumer behaviour, segmentation and influence traffic growth
- Experience in managing budgets and CAC across LinkedIn Ads, Twitter Ads, FB Ads, Google Search, Youtube Ads
- Focused on the customer and channel effectiveness with a clear task and analytics led model
- Ability to work with high ownership
- Demonstrated capability to create an internal stakeholder engagement/ conversations for feedback and developing new ideas
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
