Lead - Pay Per Click/Search Engine Marketing (4-10 yrs)
Sem Lead/PPC Lead
Location: Bangalore
Experience: 4.0 - 10.0 Years
Must-Have :
- Experience in - Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush, etc.
- Very strong experience in PPC, SEM, Paid Search, Display Marketing
- Ready to work from office 2 days a week
Desired Skills:
- 4 to 6 years of hands-on experience in digital marketing
- Search Engine Marketing - Should have a very high level of proficiency. AdWords Certification is a bonus.
- Display Marketing, Social Marketing - Preferred but not required.
- Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
- Experience in campaign management.
- Strong analytical skills, numerical skills and a good knowledge of Excel
- Ability to translate business objectives into a marketing solution
- Ability to demonstrate the business value of our solutions to prospects
- Creative flair and enthusiasm for new ideas and concepts
- Excellent deck making skills
- Crisis Management - Able to handle ad-hoc issues effectively.
Responsibilities:
1. Drive campaign management service quality, client retention & growth
- Use of data and analytics to deliver marketing efficiencies
- Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across - Search Engine Marketing, Display Marketing, Remarketing and Facebook Marketing
- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment
- Manage & build a strong team with best in class online marketing competencies, skills & experience sets.
2. Support new business opportunity development
- Understand client challenges around driving traffic, customer acquisitions, and/or revenue & map their business requirements to our solutions and services in the paid channel marketing domain.
- Work closely with business development and central response team on proposals, RFP, and pitches to support the end-to-end sales cycle
- Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overall response
- Benchmark digital readiness of client marketing programs with competitors/ industry to identify gaps and opportunity areas on paid channels
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