Company Name : Technocrat Horizons

Description :

Job Summary :

- The Paid Marketing Lead is responsible for developing and executing the company's paid marketing strategy to generate traffic, leads, and revenue. The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms. The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business objectives.

Job Role : Paid Marketing Lead

Job Location : Ludhiana

Experience : 3-5 yrs

Education Required : B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales & Marketing) PG: MCA in Computers, MS/M.Sc (Computer Science)

Job Responsibilities :

- Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels.

- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.

- Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.

- Collaborate with the creative team to develop compelling ad copy, images, and landing pages.

- Analyze campaign performance and generate reports to communicate results to stakeholders.

- Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.

- Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.

- Manage and grow relationships with external agencies and vendors.

Behavior, Character and Personality Attributes Required :

- Think and act like an end-user and understand the business of customers.

- Providing solutions through analytical and creative thinking.

- Continuous Learning.

- Passion for working with fast paced technologies.

- Self-research technology trends worldwide.

- Strategic Leader.

- Should be performance and Result oriented.

Must Have Skills :

- Proven experience in paid marketing, with a strong track record of success in managing and optimizing campaigns across multiple channels.

- Strong analytical skills, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.

- Knowledge of industry-standard tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other advertising platforms.

- Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner.

- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.

- Experience with A/B testing, conversion rate optimization, and landing page optimization.

- Creative thinker, with the ability to develop innovative and compelling ad copy and visuals.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Good to have skills :

- Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot

- Knowledge of search engine optimization (SEO) best practices and how it intersects with paid search

- Understanding of UX/UI design principles to help create effective landing pages and ad creative

- Familiarity with e-commerce and online shopping platforms such as Shopify, Magento, or WooCommerce

- Proficiency in Excel or Google Sheets for data analysis and reporting purposes.

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