About the Job:

We are seeking a talented and experienced Lead - Programmatic Publisher to join our dynamic team. This role focuses on managing and optimizing video ad campaigns through programmatic platforms, ensuring effective targeting and efficient ad delivery across diverse digital channels. The ideal candidate will have deep expertise in programmatic buying and a solid understanding of the tools and strategies necessary to execute successful campaigns.

Company Description:

Appnerve is a global leader in digital advertising, headquartered in Bangalore. We specialize in driving revenue growth for both publishers and advertisers. Our advanced platform seamlessly integrates across all devices, optimizing and monetizing Video, Display, and Audio inventories. With a strong commitment to transparency and efficiency, Appnerve leverages industry-leading tools such as VAST, oRTB, Pre-Bid, and HUMAN/DV IVT protection to ensure optimal performance and security.

By partnering with Appnerve, clients gain access to high-paying opportunities worldwide, backed by expert support available 24/7. This combination of cutting-edge technology and personalized service makes us the ideal partner for maximizing digital advertising success.

Role Description:

This is an on-site, full-time position at Appnerve in Bangalore, where you will be responsible for leading programmatic publisher activities, driving revenue growth, and fostering valuable relationships with publishers across the globe.

As the Lead - Programmatic Publisher, your key responsibilities will include:

- Campaign Management: Independently execute, manage, and optimize digital ad campaigns across various DSPs (e.g., DV360, The Trade Desk). This includes campaign setup, budget management, creative uploads, and daily optimizations to meet KPIs.

- Publisher Relationship Management: Build and manage strong relationships with publishers, increase revenue through strategic media buys, and grow a global network of valuable publishers. Ensure successful integration of Appnerve solutions.

- Strategic Planning & Reporting: Analyze performance metrics across video and display campaigns to improve ROI. Regularly communicate campaign progress with key stakeholders, clients, and account teams.

- Optimization & Performance Analysis: Utilize data-driven strategies to optimize campaigns, including targeting, ad spend, and performance reporting. Conduct regular analysis to identify opportunities for improvement.

- Collaboration: Work closely with cross-functional teams (Sales, Marketing, Product, Legal) to address publisher needs and deliver solutions. Assist with Publisher integrations and technical support.

- New Business Development: Seek out new business opportunities and build partnerships with industry contacts to expand our publisher network. Negotiate contracts and drive affiliate performance across campaigns.

Responsibilities:

- Manage performance marketing campaigns across various models (CPA, CPI, CPL) and ensure optimized revenue for both publishers and advertisers.

- Develop affiliate marketing strategies to recruit new partners and boost sales volume.

- Lead growth and expansion of Video Grid publisher and buyer development in the Americas and APAC regions.

- Oversee campaign optimization and budget management to achieve campaign KPIs.

- Maintain close collaboration with SSPs, publishers, and creative teams to ensure high-quality campaign execution.

- Report on campaign performance, monitor media spend, and ensure timely and complete delivery of impressions and budgets.

- Collaborate with product teams to suggest new features and resolve technical challenges related to campaign delivery.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Certifications in Programmatic Advertising or Ad Tech are a plus.

- Strong knowledge of programmatic advertising, publisher development, and media planning.

- Experience with Ad Tech platforms (SSPs, DSPs, ad exchanges) and tools like VAST, oRTB, Pre-Bid, and ad verification.

- Proven experience in managing digital campaigns with a focus on optimization and revenue growth.

- Strong communication, negotiation, and relationship-building skills.

- Ability to analyze data and leverage insights to improve campaign performance.

Key Requirements:

- A minimum of 3+ years of work experience in Programmatic Publisher roles.

- Experience working with performance marketing campaigns and optimizing ad campaigns across various platforms.

- Strong experience in building and nurturing publisher relationships and identifying new business opportunities.

- Familiarity with programmatic buying tools like DV360, The Trade Desk, and related technologies.

- Experience in video and display ad campaigns, with an understanding of CTV, preroll, audio, display, and video inventory types.

- Experience in publisher integrations and working with cross-functional teams to ensure smooth campaign execution.

What You Will Bring:

- Proven Experience: Expertise in programmatic advertising and campaign management within the digital advertising industry.

- Relationship Building: Strong ability to build and maintain relationships with global publishers, advertisers, and industry partners.

- Sales and Negotiation Expertise: Skilled in crafting compelling pitches and driving tailored strategies to meet clients' needs.

- Analytical Skills: Ability to analyze campaign data and improve targeting strategies to maximize ROI.

- CRM Proficiency: Experience with CRM tools like Salesforce to track and manage opportunities and client communications.

- Strategic Planning: analyse optimistic, innovative and deliver KPI/ROI to publishers

- Analytics, audience targeting and innovative

Why Appnerve?

At Appnerve, we offer a dynamic work environment with opportunities for professional growth, global exposure, and cutting-edge technology. If you're passionate about digital advertising, have a strong programmatic background, and want to work with a fast-growing leader in the ad tech industry, Appnerve is the perfect place for you.

We look forward to seeing you help us shape the future of programmatic advertising!