Company Name: Perennial Systems

Salary : 8-11 lpa.

Description

Synopsis:

We are looking for a Marketing Operations Lead, who will be responsible for managing a team of marketing operations associates; to drive the marketing campaigns to reach the target audience - on various digital and social media platforms. He/She will anchor the marketing function at GSTHero and drive its success.

What you will do:

Below will the day-to-day activities you will be involved in:

- Lead, execute, track and optimize digital marketing including email campaigns, social media marketing, online event marketing, driving registrations (paid and free) and experiential marketing campaigns, managing paid Ads

- Manage GSTHero's social media handles and calendarize events/posting

- Use marketing tools for lead management, email sending and tracking, whatsapp and SMS, etc.

- Manage, track and create reports from CRM, and other marketing tools.

- Monitor, Measure and report performance of all marketing campaigns.

- Work in conjunction with the Sales and SDR team to create a brand experience for both existing customers and prospective clients.

- Manage the marketing database (customers and prospects) end to end

- Manage and allocate tasks and lead a team members of 3 to 5 people. Also able to document the flow

- Manage the marketing budget

- Reach out to CFOs, Tax Heads, Finance Managers etc and engage them via campaigns

Who you are:

You are a someone who possess:

- Experience with reporting and analytics

- Proficiency in MS Office, Google drive

- Experience in managing marketing database, email and social media campaigns

- Surgical attention to detail (grammar, spelling, punctuation)

- Excellent organizational and time management skills; multi-tasking

- Can work hard and is agile & efficient at getting things done

- Tons of common sense

- Adapt to a fast-paced, challenging environment

- Think creatively and innovatively

- Hands on with every function is a must have.

- Relevant experience in SaaS products marketing, Taxation or Financial Domain would be a plus

Someone hands on with :

- Social media marketing

- Lead Management

- Demand Generation

- Email marketing

- Understands impact to business

- Team Management

- Content creation is a Plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.