Role Identification:

- Title: Marketing Events Lead

- Department: Marketing

- Reports To: Vice President of Marketing

- Location: Pune, India

The Marketing Events Lead is responsible for orchestrating high-impact marketing events that effectively showcase Org' unique capabilities in the B2B tech industry. This role demands innovative event planning and execution, strategic lead management, and meticulous logistical coordination to enhance brand visibility, engage potential clients, and generate measurable ROI.

Expected Outcomes:

1. Successfully execute innovative and impactful marketing events that highlight Org. industry leadership and technological innovations.

2. Develop and maintain effective lead management processes in collaboration with the Sales and Inside Sales Teams to ensure high conversion rates.

3. Manage all logistical aspects of events flawlessly, ensuring an exceptional experience for all participants while adhering to budget constraints.

Competencies :

1. Strategic Planning and Execution : Expertise in planning and executing unique marketing events that align with strategic business goals.

2. Lead Management : Ability to oversee the lead qualification process, ensuring effective followups and high conversion rates.

3. Logistical Management : Proficiency in managing logistics, including travel and accommodations, ensuring all events run smoothly and efficiently.

4. Stakeholder Engagement : Strong skills in engaging with internal and external stakeholders to foster relationships and enhance event success.

Key Responsibilities:

1. Plan and execute a series of dynamic marketing events, both domestically and internationally,that clearly differentiate Org from competitors.

2. Oversee the lead qualification process, ensuring leads are effectively nurtured and converted into sales-qualified leads through strategic follow-ups.

3. Coordinate all logistical aspects of events, including venue selection, travel arrangements, and accommodation, in collaboration with external agencies or the internal travel desk.