Location : Gurugram

Experience : 14+ yrs

Education : Full Time MBA (Top B schools)

Team management : 2 ( DM/AM level)

Preferred Industry : Technology based companies (IT SW products/IT services/IT consultings)

- Prefer from Mid sized co.s where person has strong exposure of handling end to end marketing function including digital marketing, BTL, SEO, Product strategy, India specific inputs for product launches, brand presence, lead generation and BTL (B2B)

- Target customers- B2B & B2G

- Excellent communication with good stability.

- 5 days working

- Basically Seeking an experienced marketing professional to plan, implement and execute integrated marketing programs designed to drive brand management, product marketing and market research with an aim to create sustainable growth.

- This role reports to the Marketing & Sales Excellence Director, Hexagon India and shall work closely with the product marketing, sales and regional marketing teams. The incumbent will be required to help build solution awareness for the Hexagon brand portfolio, promote user engagement and produce high quality leads at volume with data-driven marketing programs.

- The successful candidate will be responsible for developing and implementing effective marketing strategies that will drive growth and increase brand awareness. The ideal candidate should have a deep understanding of the latest marketing trends and technologies and should be able to create a compelling message that resonates with our target audience.

Key responsibilities include :

- Strategize and develop digital marketing, brand positioning for the company

- Work on the editorial to develop the right content for growth and focus on Marcom/ PR

- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

- Research competition, investigate benchmarks and provide suggestions for improvement

- Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

- Drive Customer Engagement initiatives like webinars, conferences, exhibitions and Road Shows along with the sales teams

- Develop and drive media outreach campaigns, building relationships with local media influencers to increase media presence and build top of mind brand awareness and preference for company branded solutions.

- Active involvement with industry bodies

- Conceptualize and execute a sharp Digital Marketing Strategy for social media

- Driving the content strategy for our target audience

- Develop awareness plans to drive user engagement with the Hexagon brands.

- Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing (TAM / PAM) for different business segments of Hexagon India.

- Development of Product and Service campaign planning and execution process

- Optimize and explore available channels (digital and print) to gain exposure for product updates

Drive new product launches and go-to-market plans for all products including positioning and messaging, sales enablement, communications and lead generation

- Ensure execution is based on budget and in line with approved global marketing guidelines

Key Skills required :

- Ideal Candidate should come with MBA from a Tier 1 B-School with 14+ years

- Experience in creating and executing Performance Marketing (which includes Digital marketing) and a strong understanding of BTL

- Has exposure in various subdomains of marketing - Brand, creative & content, insights and analytics, consumer journey/exp management, events & activation, Lead gen/growth, and communication.

- Well networked in the Marketing & Advertising ecosystem

- Experience with digital marketing channels including social media and SEO

- Excellent communication and interpersonal skills

- Strong analytical and problem-solving skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.