Lead - Marketing (5-10 yrs)
Roles and Responsibilities :
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns ( social media, TV etc. ), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication Write copy for diverse marketing distributions ( brochures, press releases, website material etc. )
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements :
- Prior experience with both Online and Offline Marketing is must.
- Proven experience as Marketing Lead or similar roles, along with handling a team.
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. Web Trends)
- Excellent communication and people skills
- Creativity and commercial awareness
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
