Digital Marketing Lead/Mgr Job Description

Location: Bangalore

Experience: 5 years

The job description includes:

- Tracking the conversions and improving the percentages and numbers

- Creating strategies to increase online traffic to the organization's website

- Attaining specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads

- Taking care of everything from SEO, SEM to Social Media Marketing

- Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness

- Improving the user experience on the company's website (Includes design, content and usability)

- Marketing of digital products such as websites and mobile applications in both ways - Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns

- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign

- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

- Collecting and Evaluating customer feedback data

- Evaluating competitor's Digital Marketing strategies

Responsibilities :

Some of the responsibilities are mentioned below:

- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

- Performing activities relating to Search Engine Optimization on a continuous basis

- Creating and executing SMS and E-mail based marketing campaigns

- Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

- Reviewing and actively managing website and other online assets and sources

- Promoting company's products and/or services in the digital space

- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

- Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

Skills and qualifications;

1) good knowledge of internet and marketing is mandatory for this role

2) A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage

3) Minimum 5 years of experience in handling above responsibilities and activities is desired

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.