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23/05 Afzal Ahmad
Recruiter at Talent Xo

Views:100 Applications:39 Rec. Actions:Recruiter Actions:20

Lead - Growth & Marketing (4-8 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 327023

Lead - Growth & Marketing

Gurugram, Haryana

Role & Responsibilities :

- Develop and execute a comprehensive growth strategy that aligns with the company's vision, leveraging product-led growth methodologies.

- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.

- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.

- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.

- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.

- Build and enhance the company's brand positioning, ensuring consistent messaging and brand identity across all touchpoints.

- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.

- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.

- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.

- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.

Review Criteria :

- Strong Growth Marketing/Growth Strategy Profile

- Mandatory (Experience 1) - Must have 4+ YOE in Product-Led Growth Marketing for Good B2B Products

- Mandatory (Experience 2) - Must be Strong in Data Analysis for marketing Campaigns to make data-driven decisions

- Mandatory (Experience 3) - Strong experience in Digital Marketing, Content Marketing, SEO/SEM, Social Media, Email & WhatsApp marketing

- Mandatory (Experience 4) - Must have experience in Market Research and Competitive Analysis

- Mandatory (Core Skill) - Drive Product Adoption, Activation and Retention metrics

- Mandatory (Company) - Good B2B Product Companies only

- Preferred (Education) - Bachelors/Masters for Tier1 or Tier2 college

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