Proprietor at The Right B
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Lead Generation Strategist - Digital Media & Programmatic Media Buying - Direct To Consumer Selling Business (0-1 yrs)
Lead Generation Strategist
Responsible for finding ways to convert raw data to actionable insights. Will be responsible for converting Form data entries/responses to business prospects.
Skills :
- Very strong hands-on experience in eCommerce, Digital Media & Programmatic Media Buying
- Experience working / analyzing across social media such as Facebook, Twitter, Google Search
- Great verbal and written communication skills and experience in interacting with functions and clients
- Ability to execute with excellence against very stretch deadlines and operate in a very agile environment
- Strong Analytics skills including tools such as KNIME, Python, Power BI, and Tableau
- Expert in Microsoft Office suite of tools including Excel, PowerPoint, Word.
- Strong experience in Google Analytics, Google Data Studio, and Google Ads
- Experience working/analyzing a Direct to Consumer Selling business, understanding the Life Time Value (LTV) of a consumer, along with understanding DTC platforms such as Salesforce and BigCommerce
- Experience working in eCommerce, understanding online fundamentals needed to win with Brick & Click and Pure Play partners
- Experience with (CRM) to win the shopper path to purchase and leverage data to deliver precision marketing to optimize consumer engagement and LTV
- Experience with using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value
- Certification related to digital marketing, such as the Online Marketing Certified Associate (OMCA)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
