HR Manager at Deputize Consultancy
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Lead Generation Specialist - Insurance (3-6 yrs)
Lead Generation Specialist
Overview : A.J. We need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels. The successful candidate will :
- Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
- Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
- Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
- Assess and recommend methods to optimize and streamline the lead process.
- Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
- Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
- Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs
- Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
- Collaborate with marketing & sales to understand when a lead is sales - ready- based on scoring demographic & behavioral factors.
- Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
- Determines and assigns sales qualified leads to the appropriate sales person.
- Assign other inquiries to appropriate department, or address feedback directly.
Qualifications and required skills :
- Bachelor's degree required or equivalent experience.
- 2-5 years professional experience running demand generation campaigns
- Experience with managing Salesforce.com and a Marketing Automation Tools (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required.
- Strong communication and interpersonal skills, including excellent writing skills.
- Excellent attention to detail :
- Experience in Insurance and/or Financial Services industry a plus
- Salesforce CRM experience necessary
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