Lead Generation/B2B Marketing Role - IT (2-5 yrs)
We are looking for someone to set up and build on our B2B marketing function. A number-driven individual specializing in business lead generation will be an appropriate fit.
- Develop Enterprise B2B Marketing Strategy to drive growth
- Design, execute and own lead gen campaigns
- Manage internal & External teams and collaborate cross functionally for campaign execution
- Plan and Conduct frequent webinars, Partner marketing activities to generate interest in Industry clusters
- Understand the product, company vision, target audience and come up with the right messaging and deliver it across touchpoints
- Focus on cultivating customer evangelists and spokespersons
- Participate in Marketing events, conferences, and, industry events to build the brand name and generate new enterprise business
- Track, measure, and report on all ABM activity based on Sales KPIs and successes
Requirements
- 2 - 5 years of relevant experience with a SAAS platform
- Good understanding of multiple marketing channels and its impact on performance
- Outstanding written and verbal communication skills
- B.tech or equivalent Graduation, MBA will be preferred
- Working knowledge of Zoho (Or any other CRM)
- Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
