HR at Sinerrgia Consulting
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Lead - Email Marketing (5-9 yrs)
The company offers services to SMB's and large enterprise companies in the B2B space that are striving to meet the challenge of identifying new opportunities and customers. The company has extensive experience in generating quality leads in volume for niche and/or generic technologies while working with over 150 brands. With over 300 resources working across two locations - Las Vegas (Nevada) & Pune (India), it has emerged as one of the largest sales and marketing support lead generation companies.
We are looking for a passionate and experienced Email Marketing Lead to join our team!
As an Email Marketing lead at our company, you will be responsible for planning and developing our overall email marketing strategy.
You will be responsible for managing the strategy, leading your team and ensuring that the business goals are met.
- Manage and build overall email marketing strategy
- Create various email lists and campaigns
- Create and design various CTAs and email templates
- Test every campaign success
- Determine email marketing KPIs
- Develop and present reports on a weekly/monthly/annual basis
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Domain/Functional/Technical Competencies :
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using marketing automation technology
- Knowledge of latest digital marketing trends.
- Plan & draft the marketing strategies.
- Experience with email automation tools
Qualification :
- Master's Degree in Marketing or BA/BS or equivalent working experience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
