Director at HR Consulting Firm
Views:237 Applications:59 Rec. Actions:Recruiter Actions:0
Lead - Digital Marketing - Telecom (8-10 yrs)
- Responsible for Digital Marketing in - personalised commerce and consumer engagement business
- Deliver paid digital media marketing - SEM, SMM, SEO, Affiliates, etc.
- Devise digital marketing strategies and initiating campaigns to drive traffic to the program website and app
- Manage digital marketing plans, vendors and implementation across search, social, video, email marketing, affiliates and other digital channels.
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc.
- Manage and optimize spend across various online media channels
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization
- Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.
- Measure and report the performance of paid digital campaigns vis-a-vis key metric & contribution to business
- Stay attuned to the best practices, algorithm updates, optimization techniques etc.
- Engineer, MBA
- 8-10 years post qualification experience
- Deep & hands on knowledge of Adwords, SEM/SEO, display marketing, affiliates marketing, paid SMM, Double Click (search, display) remarketing
- Should be well versed with Google Analytics, Webmasters, and other web analytics tools
- Ability to follow a data driven approach in each aspect, from suggesting changes to measuring the impact
- Successful track record of managing high engagement communities
- Basic level of technical understanding on server, site architecture, sitemaps, robots.txt, HTML, meta tags
- Ability to document requirements with clarity for easy of execution by the technical team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
