Lead - Digital Marketing - IT (6-10 yrs)
Key Responsibilities :
- Maintaining the organization's Social media presence across all digital channels
- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Planning (identifying the right channel, budgeting, targeting, timing)
- Designing and executing campaigns on Facebook, Google, Twitter and affiliate channels as per plan
- Create plans in a manner that it complements all offline marketing tools the company would be using.
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Specifications: This is a full-time role.
Job Location: Bangalore
Education: B-Tech from reputed institutions / MBAs (only if they have relevant work experience)
Skills/Competencies :
- Experience in Digital marketing
- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels, and Google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms.
- Strong orientation towards data gathering, problem-solving, experimenting and iterating with the results, to arrive at the right solution.
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