HR Recruiter at TGS The Global Skills
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Lead - Digital Marketing (4-8 yrs)
Digital Marketing Lead
- Develop a digital marketing strategy for the organization by integrating digital marketing tactics (Search Engine Optimization, Search Engine Marketing, Social Media, Email, PPC and Remarketing) to increase brand awareness and generate leads.
- Collaborate with internal teams/agencies to execute digital marketing campaigns across multiple channels
- Own responsibility for the lead management
- You will be working with the business head to create new product positioning creatives, campaigns and presentation for the upcoming launches
- Develop the marketing and promotional plan and collaterals for all trade shows, conferences, channel partner networking events and internal events.
- Develop, maintain database, and share promotional toolkits or brochures for sales team and channel partners.
- Identify trends and insights and optimize spend and performance based on the insights.
- Analyze customer experience across multiple channels, device, and customer touch points.
- Make executive summaries of findings and report the performance of all digital marketing campaigns.
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