Title - Lead Digital Marketing

Location - Agra ( U.P)

Experience - 10- 15 yrs

Salary - 10 Lpa - 25 Lpa

Must have :

- Digital Marketing

- Strategy Development

- Campaign Management

- Brand Management

Job Description :

We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.

Roles & Responsibilities :

1. Strategy Development :

- Develop and execute comprehensive digital marketing strategies aligned with business goals.

- Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

2. Team Leadership :

- Lead and mentor a team of digital marketing professionals.

- Foster a collaborative and innovative team culture.

3. Campaign Management :

- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.

- Ensure campaigns are aligned with brand messaging and objectives.

4. Performance Analysis :

- Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.

- Provide insights and recommendations for continuous improvement.

5. Budget Management :

- Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.

- Monitor spending and adjust budgets based on performance trends.

6. Cross-Functional Collaboration :

- Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.

- Coordinate with external agencies and partners as needed.

7. Brand Building :

- Drive brand awareness and loyalty through effective digital marketing strategies.

- Ensure brand consistency across all digital channels.

Qualifications :

1. Education :

- Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

2. Experience :

- Minimum of 10 years of experience in digital marketing with a proven track record of success.

- Previous experience in a leadership or managerial role.

3. Strategic Thinking :

- Ability to think strategically and develop innovative digital marketing strategies.

4. Team Leadership :

- Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

5. Analytical Skills :

- Strong analytical and data interpretation skills for performance analysis and decision-making.

6. Communication Skills :

- Excellent written and verbal communication skills.

- Ability to communicate complex digital marketing concepts clearly and concisely.

7. Adaptability :

- Ability to adapt to changes in the digital marketing landscape and implement best practices.

Additional Information :

Required Qualification :

- Bachelor of Commerce (B.Com),

- Bachelor of Business Administration (B.B.A.),

- Master of Business Administration (M.B.A.),

- Post-Graduate Diploma in Marketing Management,