Lead Copy Writer - Advertising Firm (4-12 yrs)
RESPONSIBILITIES
- Writes creative, on- strategy copy across all channels
- Writes and edits materials
- Follows industry best- practices and provided guidelines
- Shares visual ideas
- Partners with other team members to develop ideas that are on- brief and on- strategy
- Ensures flawless execution of work
- Collaborates with project teams to plan, analyse, organize and execute assigned projects
- May manage external sources relating to copy issues
- Maintains stewardship of client s tone, voice and brand standards
- Creates a range of ideas and copy that supports the concepts
- Partners with Account team to solve problems
- Maintains file- management, using consistent naming conventions and procedures
- May manage multiple projects and/ or mentor less experienced peers
- May be responsible for maintaining budget parameters
- May be responsible for client relationships
REQUIREMENTS
- Produce concepts independently and provides guidance to more junior staff
- Able to utilize excellent spelling and grammar
- Highly conceptual thinker, partners with team to develop and guide idea generation
- Understands the values of the brief
- Excellent time management skills
- Working knowledge of relevant software
- Able to partner with Account team to answer client needs and ensure on- strategy creative
- Understanding of digital technology, and how to use it to enhance the creative idea. Alert to social, mobile and developing technologies
- Able to sell and defend work
- Able to present to internal or external audiences. Able to think strategically
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