Designation : Lead Content Writer

This is a fantastic opportunity to join a leading, fast-growing FinTech company in India

Key Responsibility :

- In this role, you will write content for marketing campaigns and promotions, syndicated industry reports(based on analytical data), blogs, social media sites, and press releases etc

- You must have the intellect and flair to develop sector/category outlook reports and thematic reports; along with development of compelling content for marketing campaigns and partnership campaigns

- Will be writing on a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, guides, etc.)

- Study & analyze data and content available with the company and garner external contextual information to develop Articles & research reports on consumer behavior, category behavior etc

- Assist with content for social media posts, Press Releases and manage all social media channels: Facebook, Twitter, YouTube and also familiar with some bit of SEO yourself

- Content Marketing & Optimization - Understand metatags, page description, key words. Social media sharing features - titles, descriptions and images.

- Collaborate with Marketing/Brand team to ensure a cohesive brand voice across all mediums and platforms (e.g. website, blog posts, marketing campaigns, brochures, workshop material, etc.)

- Develop and maintain editorial calendar and content for client engagement activities,

- Develop an understanding of the ever-evolving needs and motivations of our clients/partner brands and develop interesting, insightful content which is thoroughly researched and exceptionally framed

- Be innovative and proactive in seeking out and delivering new ways to engage our consumers through written, spoken and shared communication

Experience required :

- Atleast 5-8 years of experience in content writing with some analytics or technical writing background

- Bachelors or Masters degree in Journalism, Marketing, Communications, or related field

- Good market research and analytical skills with the ability to read data and develop interesting content

- Superior command over English language along with sharp communication and writing/editing/ proofreading skills

- Involved in writing Marketing Case Studies, Product Comparisons, Data Sheets, White Papers.

- Proofread and SEO each web article to include specific keywords

- Website positioning and management

- Self-motivated worker with the ability to work independently or as an active member of a team

- Able to work in a fast-paced environment

- Creative and innovative thinker and planner

- Proven track record of creative storytelling with complex subject matters

- Able to use Adobe Photoshop or similar software to edit photos to illustrate articles and create photo galleries

- Confident in producing work across multiple platforms

- Able to align multiple brand strategies and ideas

- Self-motivated and self-directed

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.