Lead - Campaign Management/Digital Content (3-5 yrs)
- Looking for Campaign Leads with expertise in creative solutions, content strategy, digital marketing & trends, to deliver engaging & impactful creator & influencer content driven campaigns.
- The necessary skills include the ability to objectively analyse briefs, creatively strategise & efficiently execute the campaign with the creators and influencers.
Key responsibilities :
- Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.
- Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
- Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers- feelings, attitudes and behaviours, cultural and content trends.
- Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator's audience.
- Capture cultural, digital & content landscape research and build campaign insights.
- Support quantitative data with qualitative inputs - backed up with research.
- Develop cross-platform competencies identifying new channels for digital content distribution.
- Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
- Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
- Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
- Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
- Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
- Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Qualifications and Prior Experience :
- Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
- 3-4 years of experience in digital marketing / social marketing, content creator management,account planning, brand/content strategy.
- Ability to drive business objectives and lead with creative thinking solutions..
- A holistic understanding of digital operations, measurement, and campaign deployment.
- Ability to work on end - to - end digital campaign strategy/planning/execution
- Strong written and verbal communication skills.
- Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
- Team player that can manage relationships between brand - agency - influencers/vendors.
- Time management skills & ability to multitask.
- Understanding of reporting metrics on digital media (for engagement & media performance).
- Basic knowledge of digital video production.
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