Lead - Brand Marketing - D2C & Fashion Apparel (4-8 yrs)
Title - Brand Marketing Lead - D2C & Fashion
Location - Bangalore
Experience - 4 To 8 Year
Salary - Up To 40 LPA
MUST HAVES :
Brand Management
Understand the D2C & Fashion marketing landscape
Prior Apparel industry experience (managing private labels from marketplaces, ecomm, Beauty + personal care)
Duties/Responsibilities :
- Ability to understand the D2C & Fashion marketing landscape
- Shape and communicate the uniqueness of their brand
- Translate brand elements into creatives that drive recall & differentiation at each touchpoint
- Lead creative development to motivate the target audience to "take action"
- Ability to work with external agency partners to deliver the above within budgets
- Establish performance specifications, cost and price parameters, market applications
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
Required Skills/Abilities :
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
