Role & Responsibilities :

- Would contribute to the Brand Development, campaigns and Go-to-Market strategies

- Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.

- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders

- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning

- Build and execute brand strategy into plans, brand positioning and go-to market strategies

- Strengthening the brand identity and positioning across online and offline channels

- Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media

- Creating and managing customer research, promotional collateral to establish and maintain product branding

- Maintain brand consistency across all external and internal creatives and communications

- Handle external Media relationships, PR and agency relationships

- Develop best practices, define and track KPIs for managing marketing success

- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept

- Event organization experience will be a plus

Ideal Candidate :

- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

- Hands on experience in brand creation and development, with experience in brand building and GTM.

- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)

- Expertise in creative and production process for traditional and digital (incl. video audio)materials

- Handled Content, media, PR and brand campaign management calendar

- Has built marketing experiences across display, social, mobile, online and mass media demands.

- Would contribute to the Brand Development, campaigns and Go-to-Market strategies

- Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.

- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders

- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning

- Build and execute brand strategy into plans, brand positioning and go-to market strategies

- Strengthening the brand identity and positioning across online and offline channels

- Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media

- Creating and managing customer research, promotional collateral to establish and maintain product branding

- Maintain brand consistency across all external and internal creatives and communications

- Handle external Media relationships, PR and agency relationships

- Develop best practices, define and track KPIs for managing marketing success

- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept

- Event organization experience will be a plus

Ideal Candidate :

- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

- Hands on experience in brand creation and development, with experience in brand building and GTM.

- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)

- Expertise in creative and production process for traditional and digital (incl. video audio)materials

- Handled Content, media, PR and brand campaign management calendar

- Has built marketing experiences across display, social, mobile, online and mass media demands.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.