Digital Marketing Executive

About LambdaTest :

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

Our Mission :

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

Our Vision :

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

Our Journey :

Year Founded : 2017

Team Members : 155+

Users : 500K+

Growth MOM : 10%

About the Team :


We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company's vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Description : 

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology.

Responsibilities : 

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

Requirements :

- 0-2 years of Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

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