Co-Founder and Vice President at Lal10
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Lal10 - Manager - Social Media/Email Marketing (1-6 yrs)
Job Description:
1. Coordinating with upper management for strategizing the growth of the company from your vertical's perspective
2. End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.
3. Drive customer retention and loyalty by working and improvising on the ongoing CRM campaign strategy.
4. Plan email personalisation to deepest level to maximise client LTV, experience and reorder frequency.
5. Planning the client journey, client life cycle, understanding client behavior and executing campaigns/engagement programs to improve retention
6. Understand different client cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought, etc. ) and behavior across platforms
7. Should be Familiar with Mail Chimp or other email marketing channels. Basic knowledge of HTML would be a plus
8. Maintaining the social media handles of Lal10 with regular posts, Instagram, Facebook, and LinkedIn
9. Creating campaign plans for Search Engine Marketing on Google, Alibaba, and IndiaMart for Lead Generation and executing them after consulting with the upper management
10. Good communication and negotiation skills in English and Hindi. Having fluency in one additional regional language will be an added plus.
Location: Noida, NCR
Salary: INR 3,00,000 per annum
Preferred Experience: 1-3 years in handling Email Marketing, SEM and SMM at any reputed brand in India. A startup experience would be preferred.
Preferred Qualifications: Education is no bar for this position
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