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14/10 Pavneet
HR - TA at Lal PathLabs

Views:70 Applications:37 Rec. Actions:Recruiter Actions:0

Lal Path Labs - Manager - Marketing (6-10 yrs)

Lucknow Job Code: 238658

SCOPE OF WORK

This role will be responsible to plan, budget & execute the consumer promotions to achieve the desired growth in the region and build/increase B2C business along with its contribution in overall Sales.

HERE IS WHAT YOU WILL DO:

1) Marketing Management & Media Planning:

o To formulate a clear and compelling brand identity.

o Develop and Collaborate with the sales team for effective implementation of marketing strategies

2) Budgeting:

o Marketing budget preparation & their effective utilisation

o Plan and regulate the expenses of the marketing activities across the Region.

3) Brand Communication & Promotions:

o To design the communication, media planning and communication channels

o To manage communication budgets maximizing effectiveness & reach for the budget

o Product launching and Brand establishment

o Organize outreach programs with prospective patient community for with a view to generate footfalls from them

4) Consumer & Market Intelligence:

o Ensure tracking of competitors activities, analyze the information and recommend suggestions

o Tracking the marketing performance and marketing analysis/research

5) Customer Feedback:

o Ensure Region wide tracking of Reports, feedback, complaints received through marketing activities and recommend suggestions

WHAT ARE WE LOOKING IN YOU

- Experience: 6 - 10 Yrs

- Qualification Background: MBA /PGDBM in Marketing/ Bachelor in Media Studies/Mass Communications

- Location: Lucknow

- Prior Experience/Background: Retail/Telecom/FMCG etc

COMPETENCIES

- Analytical Mind-set

- Collaborative & Influencing

- Ability to work in Team

KNOWLEDGE & SKILLS

- Thorough knowledge and expertise Marketing, Retail, Store Launch, ATL, BTL, Brand Strategy, Advertising Campaigns, Product Launch, Marketing Communication, Public Relations

- Outstanding communication & interpersonal skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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