HR Executive at Lake Shore India Management
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Lake Shore India Management - Marketing - Brand Communication (1-3 yrs)
Drive and implement strategies for communication across all platforms.
- Develop strategies to build brand equity to command maximum positive perception.
- Draft and implement marketing strategies to drive footfall into the mall.
- Drive revenue from ad spaces and promotional areas in the mall.
- Responsible to draft and control marketing budget for the mall.
- Responsible to draft and implement events calendar for the financial year.
- Responsible for thorough and constant competition and trend analysis.
- Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
- Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
- Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
- Responsible for co-ordination with the finance department for funds receivables management.
- Manage operating expenses to minimize costs while providing desired results.
- Draft marketing and promotional strategies and other related policies keeping the brand image.
- Lead entire spectrum of ATL and BTL activities spanning concept development, design,printing, media, PR, pressconferences etc.
- Amalgamate useful and intelligent information to develop strong communication strategies.
- Harness the best out of all agencies working with the marketing department.
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