Recruiter at LA French Studio Pvt Ltd
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LA French Studio - Senior eCommerce Executive - Marketing (5-7 yrs)
1. E-Commerce Platform Management
- Proficiency in managing online stores on platforms like Shopify, WooCommerce, or custom-built e-commerce platforms.
- Experience with marketplaces such as Amazon, Etsy.
- Managing product listings, pricing, and inventory updates.
- Handling third-party integrations like payment gateways and shipping solutions.
2. Digital Marketing & SEO
- Knowledge of SEO optimization for e-commerce, including keywords, meta descriptions, and alt text.
- Experience with Google Ads, Facebook Ads, and social media campaigns.
Understanding of email marketing tools like Mailchimp or Zoho Campaigns.
- Knowledge of affiliate marketing and influencer collaborations.
3. Data Analysis & Reporting
- Proficiency in tools like Google Analytics, Google Tag Manager, and e-commerce tracking.
- Ability to analyse sales trends, customer behaviour, and campaign performance.
- Preparing detailed performance reports and actionable insights.
4. Content Management
- Skills in managing and improving product descriptions, images, and videos.
- Familiarity with CMS platforms.
- Ability to ensure consistency in branding and content across all touchpoints.
5. Team Coordination & Leadership
- Experience in coordinating with cross-functional teams (designers, content creators, and logistics).
- Strong project management and delegation skills.
- Ability to train and mentor junior team members.
6. Technical & Problem-Solving Skills
- Familiarity with HTML/CSS for minor website changes.
- Basic understanding of APIs and integrations.
- Quick troubleshooting for technical or operational challenges.
7. Customer Experience Optimization
- Knowledge of UX/UI principles to improve website performance.
- Ability to handle customer inquiries and complaints efficiently.
- Optimizing checkout processes and reducing cart abandonment.
8. Supply Chain & Inventory Management
Coordination with warehouses and logistics teams for seamless order fulfilment.
Experience in demand forecasting and inventory planning.
9. Budgeting & Financial Analysis
- Handling budgets for ads and promotions.
- Monitoring profitability and ROI of campaigns.
10. Soft Skills
- Strong communication and interpersonal skills.
- Excellent time management and multitasking abilities.
- Analytical mindset with attention to detail.
11. Additional Desirable Skills
- Graphic Design: Knowledge of tools like Canva and Photoshop.
- CRM Tools: Familiarity with Customer Management Systems (Zoho CRM).
