Talent Acquisition Specialist at Kushal's Retail Pvt Ltd
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Kushal's Retail - Manager - Public Relations (3-8 yrs)
Responsibilities :
- Develop and execute comprehensive PR strategies aligned with business goals, ensuring effective positioning and brand messaging across various media channels.
- Assist in development and execution of annual PR and marketing plans supporting business objectives.
- Craft compelling and engaging content for Press releases, content distribution channels, and other communication channels.
- Build and maintain strong relationships with media outlets, journalists, influencers, and other key stakeholders to generate positive media coverage and secure media placements.
- Proactively identify PR and marketing opportunities and coordinate participation to maximize brand exposure.
- Monitor media coverage and industry trends and leverage opportunities for positive brand positioning.
- Plan and execute media interactions
- Track and analyse PR and marketing campaign performance
- Stay up-to-date with industry best practices, emerging trends, and innovative PR and marketing techniques to continuously improve the effectiveness of our strategies
- Collaborate with internal teams to ensure consistent messaging and brand representation.
- Engage with vendors/external agencies as and when required.
Candidate Profile :
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 3 years of experience in PR and media management, preferably within the fashion industry.
- Proven track record of successful PR strategies, media placements and influencer partnerships.
- Familiarity with digital marketing, social media, and content creation trends.
- Strong written and verbal communication skills
- Excellent interpersonal and relationship-building abilities
- Creative thinker with a proactive and innovative approach to PR strategies.
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