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28/09 HR Dept
Head of HR at KS Smart Solutions

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KS Smart Solutions - Social Media Analyst (0-2 yrs)

Chennai Job Code: 235982

About Us

The company was founded in 2016 with a focus on augmented reality and virtual reality technologies. We now work on future technology areas such as Machine Learning, Artificial Intelligence and Blockchain technologies. One of the few companies that works both in software and hardware technologies and sketch to scale projects in both private and public sectors. We are passionate about providing end-to-end quality solutions to push our clients beyond just satisfaction and aim to expand and grow across diverse dimensions of business.

Key Projects

Aavin: We deployed an integrated Inventory Management System and Pos machines to keep track of stock and refill along with automating payments through digitalization. We built a comprehensive e-commerce application to increase sales and distribution drastically and Smart Vending Machines that work without an operator.

Metropolitan Transport Corporation: Implemented advanced surveillance solution including CCTVs in bus depots, alarms in buses which utilises innovative technologies like Video Analytics, IoT, and AI to ensure the safety of women and children commuting in MTC buses. The buses are also geographically tracked and Integrated Command Control Centre was set up to render help in a quick response time.

Indian Air Force: Developed a fully-immersive VR simulation to enable pilots to experience in-flight training procedures and demonstrate their ability to work efficiently on missions under different simulated weather and terrain and emergency situations. The platform also comprises a Real-time progress tracking dashboard to monitor their performance.

Reports to: Digital Marketing Manager

Job Description:

- Analyse user engagement (e.g., click-through and bounce rates).

- Report on web traffic from all social media.

- Build and support SEO strategies, including optimising keywords in content marketing projects.

- Identify habits of client online customers and suggest ways to reach a broader audience.

- Maintain a cohesive strategy across all platforms to increase our brand awareness.

- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns.

- Ensure timely responses to customers and followers- queries and comments.

- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts).

- Research how emerging social networks and features can benefit our company.

- Update client social media company policy, when necessary.

Qualifications:

- Any Bachelor Degree.

- 0-2 years of experience in Paid Social and Paid Search.

- Certifications in Digital Marketing would be a bonus.

Technical Skills:

- Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role.

- Hands-on experience with social media platforms and digital marketing campaigns.

- In-depth understanding of SEO, keyword research and Google Analytics.

- Experience with social media management tools, like Buffer and Hootsuite.

- Familiarity with online content (experience with WordPress and content management systems is preferred).

- Ability to identify target audience preferences and trends.

Soft Skills:

- Excellent communication, problem-solving, and analytical thinking abilities.

- Work and collaborate well with others.

- Eager to work in a multi-tasked and dynamic environment.

Perks and Benefits:

- You can define your own culture in this multi-cultural environment.

- Enjoy balanced work-life, thanks to flexible timing.

- Manifold learning due to diverse responsibilities

- Hands on exciting technology/digital workshops.

- Get to work on impactful projects.

More about us @: https://kssmart.co/

Number of hires: 1

Start date: ASAP

Salary: As per industry standards

Application process

Round 1 - HR Introduction round (Virtual).

Round 2 - Technical Interview.

Round 3 - Offer discussion.

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