DIGITAL MARKETING EXPERIENCE

- Social media posts : conceptualizing and creating strategies to engage customers/users.

- Email marketing using tools like Benchmark email, Mailchimp etc-

- Research markets, competitors and industries to write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets

- Work with product team to come up with ideas for new content that our target audience is interested in

- Implementing SEO best practices

- Driving traffic and engagement that translates to leads and brand promotion

- Managing marketing budgets

- Experience of content creation for Social media and the website will be a plus.

- Manage digital media budgets & targeting for SEM & social media.

- Preparing reports of campaigns- responsible for creating detail report on the response of campaigns and ROI.

- Set targets to increase brand awareness and increase customer engagement monitor, track, analyze and report on performance on social media

BTL Marketing :

- Responsible for Growth of designated region on businessmetrics (Users, Sales Revenue, Average bill value, market knowledge, etc)

- Planning, Execution and Quality compliance of the marketing BTLactivations. ROI evaluation.

- Demonstration of strong Vendor Management (POS,Offline Marketing) and interpersonal skills

- Scouting vendors for marketing procurement of goods and services.

- Marketing budget planning and management. (Budget of at least a couple of lakhs)

- Day on day coordination with store colleagues and tracking sales numbers, and other business metrics

- Adhering to store level targets and getting the stores to its full revenue potential

- Ensure adherence of finance guidelines wrt budgets, vendor VRF and other payment related activities.

CRM :

- Develop the program to capitalize on the customer spends and ensure higher spend/frequency of spending by the customer.

- Derive customer insights from data, develop meaningful clusters and dynamic targeting of customers to increase our share of wallet. This would need working closely with IT and other analytics partners.

- Develop the customer marketing/ loyalty program calendar and implement the same with the support of the IT function and the Centre marketing teams.

- Ensure flawless execution of the program to drive customer spend& engagement.

- The communication plan to cover in- centre marketing, direct, digital, and social campaigns, BTL and others.

- Program development to ensure ease of access to reports and key metrics for performance evaluation.

- To develop and design marquee events and activations for the program that help the centre meet its business objectives.

- Tie- ups with retailers and others for special offers and privileges for shoppers and ensuring them participation in all marketing programs.

- Ensure timely updates on customer marketing/ loyalty program through the websites and social media handles through the digital marketing team.

- The Customer marketing manager needs to work with the key stakeholders the Centre team and Retailers/ other business partners to implement the program and achieve the desired objectives.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.