General Manager - HR at Krsnaa Diagnostics Ltd.
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Krsnaa Diagnostics - Head - Marketing (10-15 yrs)
Krsnaa Diagnostics - Head - Marketing
- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals & team management
- Design branding, positioning and pricing strategies
- Setting, monitoring and reporting on team goals
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Analyze consumer behavior and determine customer personas
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
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