Assistant Vice President - HR at KredX
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KredX - Manager - Enterprise Marketing (5-8 yrs)
Role : Enterprise Marketing Manager
Experience level : 5-7 years
Responsibilities :
- Strategise and drive marketing efforts for individual products aligning with the company's goals and objectives
- Plan, develop, implement and monitor the business marketing strategies for the assigned products
- Monitor trends, develop a feasible marketing plan, and ensure its successful implementation
- Own product PnL through entire product lifecycle - from brief to creation and delivery to support the following key objectives:
- Positioning, branding and promotion of assigned products
- Identify and acquire new opportunities
- Support product development, prospect nurture, and sales activity
- Identify and scale customer opportunities within existing base, working closely with sales and product teams
- Support and grow relationships with strategic partners and vendors
- Use multiple integrated channels including, but not limited to:
- Content-led inbound marketing techniques with support from content team
- Email campaigns and newsletters
- Digital and paid activity with support from the digital marketing teams
- Video, webinars, and other forms of brand awareness activities
Design and coordinate marketing efforts across channels
- Regular analysis and reporting
- Liaison with key business stakeholders, the wider marketing team and partners/agencies to support the overall marketing plan
Requirements:
- 5-7 years of relevant experience in creating and executing successful B2B marketing efforts
- Bachelors/Masters' degree in marketing or a related field
- Excellent verbal and written communication skills
- Strong analytical skills
- Prior startup/fintech experience preferred
- Experience working with CRM and marketing automation platforms
- Self-driven team player
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
