Assistant Vice President - HR at KredX
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KredX - Manager - Branding & Public Relations (4-7 yrs)
Responsibilities :
- Responsible for developing and implementing brand strategies, promoting growth & expansion and using a variety of data to drive volume and profitability
- Oversee and produce, from concept to completion, a broad array of digital and/or print branding materials for KredX
- Stay current on market trends and competitive activity and own the development and messaging of the brand narrative
- Function as the go-to liaison between KredX and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand
- Develop and execute communications strategies and initiatives to support the company's vision and marketing strategy
- Plan, prepare, and distribute original promotional content such as articles, news and press releases, email, blog and social media posts, and other updates on behalf of KredX.
- Promote and report on corporate milestones and activities such as company goals and projects; new products or services; community service activities; and new hires, promotions, etc.
- Conceptualise content for social media channels from a thought leadership perspective for C-Suite executives/leadership team
- Perform other related duties as required
Requirements :
- Excellent verbal and written communication skills
- Excellent organisational skills and attention to detail
- Bachelors/Masters' degree in related field
- 4-6 years of experience in PR, branding, or a related field
- Prior B2B or startup experience preferred
- Self-driven team player
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