Job Description - AVP ABM (Account Based Marketing)

Company- KredX

URL- www.kredx.com

Position- AVP - Marketing

Experience- 8-12 Years

Work Location- Bangalore.

We are Tech-led company

- First and biggest fully digital cashflow based financing company in India

- Work in a multi-cloud environments collaborating with partners and industry

veterans to adhereto best practices and ensure security and compliance

- Leveraging the latest technologies - whether in backend, frontend, servers, devops, SaaS or opensource - to go fastest to market

- Deep focus on user experience, system robustness and security

- Team from many different backgrounds and experiences across different geographies, sectorsand tech stacks

- Close collaboration between product, engineering and data science to come with best in classproducts

Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford alumni. Management backed up with more than 2 decades of experience into Technology, Banking and Finance.Backed by multiple series of funding by Prime Venture Partners, Sequoia Capital and Tiger Global Management

What you can expect apart from attractive compensation at KredX, apart from monetary benefits

- Bi annual appraisal cycle

- Need a break? We- ve got your back for 15 days in a year. We know that some of the best ideas come when you- re on vacation

- Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind andbody

And a lot more.....We can discuss!

Role: AVP - ABM (Account Based Marketing)

About the job

- The KredX ABM Leader will be responsible for executing the company's top-down strategy in marketing for Enterprises in India. He/she will also be responsible for providing leadership to the various marketing, and product sales teams to drive the top-of-funnel leads. The role requires the individual to work with internal stakeholders to plan, create, execute launch campaigns and initiatives for business conversion

- The individual should have strong marketing acumen so that he/she can provide leadership to the content, digital organic marketing team in developing positioning strategies for the products in the relevant markets and leading the Online/offline Marketing team to leverage organic, inorganic and paid channels to augment traffic, Marketing Qualified Leads, and Sales

- Qualified Leads Keys to success in this role include an unwavering focus on customer satisfaction, dedication to helping internal teams and partners/affiliates to succeed, and cross- organizational collaboration. This is a highly visible and complex role since the candidate will be the key point of contact for partners, customers (CXO level) and work with all teams and users across the entire organization. The successful candidate must be a strong leader, extremely well organized, detail-oriented, quality-minded, and possess excellent written and verbal communication skills. He/ she will be required to bring both old and new ideas to implement & execute for the highest impact on BU

ROLES AND RESPONSIBILITIES

- Achieve the KPIs and objectives for the BU by driving various initiatives to work towards delivering results.

- Develop high-performing funnel and funnel management

- Develop and execute the end-to-end Inside sales/ABM plan with a strong focus on inbound and Outbound techniques to achieve Sales qualified Leads target.

- Plan, develop and execute the end to end product offering to the required target audience through both online and offline channels

- Develop new channels to achieve sales qualified leads target

- Develop & manage end to end CRM and process flow to manage product, process & customer flow

- Achieve target number quarter on quarter

Critical Knowledge, Skills, And Abilities Requirements

- Stakeholder management and executive presence. Your role will require you to liaise for inputs and feedback from Product, Sales, and Customer Success teams as well as CXO/VP- level industry practitioners and KredX clients

- Program management: The role will require you to integrate inputs from multiple KredX teams, and get the work output produced through the team working directly for you, as well as work with the various marketing campaign teams (digital, social, PR, field marketing).

- Inbound Marketing: At KredX, marketing is strongly focused on business conversion and roi

- Communication: You will need to have an excellent command of the English language, both spoken and written to be able to convey complex ideas at all levels

- Execution driven marketing: This role will require you to make sure that work gets done. While driving the strategy, you will need to be ready to do work ground up and achieve the desired target/results

- People Management: Ability to work across teams with the spread of KPIs to deliver the overall marketing objective of BU.

- Context Marketing: Ability to channel the years of experience in KredX specific scenarios to drive results.

- Knowledge of Finance : Is a must, prior experience in fintech saas is a must

- CXO Handling experience : Ability to sit across the table for showcase, negotiation & closure to deliver the over BU objective

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