Lead - Talent Acquisition at Kreditbee
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KreditBee - Manager - Campaign Management/CRM (3-7 yrs)
About the Role :
The CRM Manager will be an integral part of our Marketing Team, leading a team of campaign executives and collaborating with the creative and content teams as needed.
Key Responsibilities :
- Lead the CRM marketing strategy, including end-to-end execution across various channels (SMS, WhatsApp, Push Notifications, RCS, Email, OBD, IVR, etc.), segmentation, testing, and continual evaluation for improvements.
- Identify metrics and analyze campaign performance by setting benchmarks for various cohorts.
- Demonstrate expertise in A/B testing and other impactful testing methods.
- Identify cohorts and plan campaigns to improve extraction percentages.
- Work with Product Owners to calendarize communications across cohorts.
- Exhibit proficiency in marketing automation, including email marketing, push notifications, In-App Notifications, and SMS.
- Have experience in using Clevertap.
- Write queries to analyze campaign performance.
- Experiment with personalized content for users and scale up successful ones.
- Streamline operations by setting up processes and automating tasks.
Qualifications:
- Proven experience in CRM and marketing automation.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Expertise in A/B testing and other testing methodologies.
- Familiarity with Clevertap or similar CRM platforms.
- Excellent communication and team collaboration skills.
- Ability to manage multiple campaigns and projects simultaneously.
