About the company :

- At Kraftshala, we believe that higher education in India and across the globe lacks accountability to the students they are meant to serve, in large part because the people working in the system aren- t provided meaningful incentives to improve career outcomes for students. It's also what keeps the best industry practitioners from getting involved in training, perpetuating a culture of mediocrity.

- We believe that education programs must drive tangible career outcomes for students, in the absence of which students shouldn't have to bear the burden of paying fees.

- We believe that education becomes fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent.

- Over the last 5 years, S&M professionals from world's top consumer companies (like Unilever, P&G, Nestl-, Facebook, Amazon, Yum! Brands, etc) as well as students studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) have found value in our programs.

- We are now building pay-after-placement programs, gowing 5X year-on-year, and are gunning to help a million students launch their careers in marketing, sales and more, transforming the higher education ecosystem.

- The problem we are solving is complex but critical to solve. We- d love to meet you if you- d like to be a part of this solution.

- Welcome to the ride.

Manager- SEO Expert and Training Manager, Role Description

Our goal is to Scale with Soul. We are gunning to grow quickly while still delivering the outstanding learning and recruitment experience that our students and partners have come to expect from us.

What you will be doing :

If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get.

SEO Strategy and Execution (40% of your time)

Team building : You'll be responsible for coaching junior team members who are starting out their career in SEO, as well as hiring new team members.

- End-to-end planning and execution : Create and execute the SEO strategies (content, technical and non-technical aspects) in line with the business objectives to deliver tangible outcomes

- Innovation : Upskill yourself and be ahead of the curve in terms of identifying opportunities and areas of improvement to maintain a competitive edge on search

Collaboration :

- Collaborate with product, content and tech teams to get the SEO plans executed

- Provide support to technical and non-technical stakeholders to ensure new site features and/or the content adheres to SEO best practices.

- Lead the on-page and off-page efforts with content agencies / in-house teams

- Data-Driven Decision Making :

- Troubleshoot, identify and resolve the SEO problems on an ongoing basis

- Track and analyse website analytics. Conduct tests, and analyse data to identify trends and insights in order to achieve maximum engagement and competitive keyword rankings.

Training (~60% of your time) :

All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent

- Content Development: YoU'll be combining insights from your experience, plus conversations from top marketing/ digital experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms etc to help our training programs up-to-date.

- Training: You will also be taking regular sessions for small and large groups on a variety of marketing topics. This includes our students across programs for entry-level folks, BSchool students and working professionals.

- Coaching: You will also be working with our network of external coaches to help them deliver an ever improving training experience to our students.

To summarise :

The learnings which you- ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

A question we- d like to address upfront is what the career trajectory looks like for someone in this role.

There are 3 broad possibilities of what you could be doing 5 years from now:

- From the activities mentioned above, if you particularly enjoy creating great marketing content and delivering impactful sessions, you could emerge as a marketing guru- someone who's known not just in India but across the world (we- ll be starting our international expansion soon).

- If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialise as a training expert and leader at Kraftshala.

- If you end up enjoying the core activities of the marketing function more than the training piece, you- ll be a SEO leader within Kraftshala who's focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.

These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organisation can offer at that time. The great advantage of a company that's growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organisation.

Must Haves :

- 4-5 years of experience in driving growth through SEO. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).

- A structured, data-driven, user centric approach to problem solving

- Technical proficiency, including the ability to communicate with developers

- Proficiency with SEO tools, including Google Search Console, Google Analytics and crawling software

- Experience in setting up automated reports and dashboards on core SEO KPIs.

- High levels of learning agility to constantly learn and adapt to new platforms, contexts and ideas.

- High empathy levels to coach students and young professionals

- Ability to see the big picture as well as the easy-to-miss details.

- Humility to always seek feedback and learn from your mistakes as well as other experts very quickly

- Entrepreneurial mind-set

Good to Haves:

- Prior training / team leadership experience

Location :

While our office is in Delhi, we are on work from home (WFH) till March 2022. We are perfectly okay if you- d prefer to work remotely even after the Covid crisis recedes.

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