About Kraftshala :

We are an ex-Nestl- founded online education platform that's transforming marketing and sales training in India. Backed by Nandu Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestl- S.A.), Pallav Jain and Sarfaraz Khimani (co-CEOs, Performics.Convonix), Kraftshala builds and runs online education programs for working professionals and business school students that help recruiters identify, assess and recruit top talent using analytics driven evaluation models. Over the last 2 years, we have emerged as the largest online education platform in the top 40 business schools in India (IIMs/ ISB/ FMS/ XLRI/ SP Jain etc) while forging collaborations with Unilever, P&G, Facebook, Vodafone, Nestl- and others.

Kraftshala's programs combine the scale benefit of online learning with the impact of live projects, business storytelling and one-on-one interactions with hundreds of industry managers, delivering a gold standard learning experience to our students. Further, our hiring partnerships with the world's most aspirational recruiters provide graduates access to exclusive opportunities, based on the IndustryCreds- certification scores.

We are a young, fast growing team of professionals who are gunning to bring transformative changes to the higher education and training ecosystem, one student at a time.

What you will do :

Ideating Content : Brainstorming on content ideas with teams across functions to solve business problems through communication. Translating briefs from various teams into effective copy and compelling stories.

Generating Content : Completely own the content calendar. Copy Writing and lots of additional writing for Blogs, Emails, Social Media, Product stories, Website Landing page, Product video scripts, Expert Video case scripts.

Sharing Content : Come up with ideas to spread the content through social media and other channels to drive traffic to the blog and website.

You will have end-to-end responsibility of content calendar and driving key intermediate and business metrics e.g. organic traffic, inbound links, bounce rate, Video Views leading upto conversions

What You'll Need :

- Excellent overall writing skills in different styles/tones.

- Comfortable conducting thorough research quickly to organize them into a focused, logical description.

- Prior knowledge of SEO will be preferred.

- Learning and Creative mindset to ask questions, pick up new trends and apply them.

- Ability to multi-task and prioritize multiple work-streams.

- Ambition and drive to make an impact at a global level.

- Have strong work ethics, hardworking, set high goals for oneself, responds well to stretch roles and does not shy away from taking extra responsibilities.

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