Brief job profile:

JOB DESCRIPTION

1. Scheme Planning and Execution: With the support of Brand Manager, the candidate should be able design and launch schemes in co-ordination with the various departments for execution of the planned schemes.

2. Understanding Competition packaging and improving existing packaging.

3. Plan and execute ATL / BTL activities. End to end planning and co-ordination of planned activities

4. He/she needs to be excel and PPT proficient. Ensuring that the necessary data is fetched from the system in close co-ordination with MIS team, analyze the sales trend and support sales team with marketing support wherever required. Presentations for new product launch and monthly scheme to be prepared.

5. He/she should possess interpersonal skills which will help him / her to gather authentic and important data from channel trade and sales team. He / she should be able to visit field / market regularly for competition information gathering from retail/dist/wholesale and develop tactical offers to counter competition.

6. Vendor liaising: should assist Brand Manager in identifying gifts to be run trade push scheme. End to end co-ordination with Vendor and concerned depts. involved within the organization

7. Interface between brand manager and creative team for artwork follow up's and get the documentation follow up done with respective depts. For release of artworks.

8. Should support Brand Manager in conducting market research and retail shop audit through agencies

9. Post marketing activity evaluation: the marketing executive should be able to do post evaluation of the scheme in close co-ordination with Brand manager and Promotion team.

10. Liaising with sales team for gathering competition information and providing inputs to HO marketing.

11. Supporting Digital marketing team with product specific schemes to be promoted online.

12. The candidate must be aware about sales and sales related activities like Primary sales and Secondary Sales

13. The candidate also should understand Scheme Designing and also should have hands - on experience on Scheme designing and scheme implementation.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.