Kopykitab - Digital Marketing Specialist (4-5 yrs)
Position- ASO Manager
Exp- 2 to 5 yrs (preferably in ED TECH)
Location- Bangalore (Currently WFM)
CTC- 5- 7 LPA
Job Description :
1. We're looking for an ASO Manager to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.
2. Handle social media campaign end to end from conceptualization to publishing on the social media platform
3. Create shareable content appropriate for specific networks to both spread our brand and our content and links
4. Leading and directing the implementation of strategic and operational on and off page ASO strategies, campaigns, and optimization
5. Perform keyword research for Apps and web pages to optimize existing content and uncover new opportunities and expand the keyword set.
6. Work with content and local marketing teams to drive content creation for apps and web pages/blogs.
7. Technical ASO analysis and identifying & executing website and App optimization strategies that deliver organic leads and conversions
8. Developing, tracking and monitoring ASOtargets, including KPIs and OKRs, in alignment with business strategy
9. Collaborating with internal stakeholders across marketing and engineering teams
10. Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store. Requirements :
- 4-5 years of experience in ASO, content marketing and Organic growth, working knowledge of search engine optimization practices, ideally in a start-up
- Technical proficiency, including the ability to communicate with developers
- An analytical mindset with solid understanding of ASO/SEO KPIs
- Proficiency with ASO tools, including Google Play Console and crawling software
- Strong verbal and written communication skills
- Ability to work within a team and independently
- Experience of working in EDtech industry is a plus
Tools Expertise :
- Experience on tools like Google Webmasters, Google Analytics, Ahrefs, Screamingfrog, Google play console, ASO tools, CMS environments such as WordPress etc
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
