Job Title : Growth & Strategy Associate

Location : Delhi, Vasant Vihar

Employment Type : Full-time

About Koparo :

- Koparo is a D2C brand offering eco-friendly home cleaning and personal hygiene products. It uses plant-based ingredients, promoting toxin-free, sustainable solutions that are safe for families, kids, and pets.

- Koparo is committed to driving growth across digital channels. We're seeking a dynamic Growth Manager who is passionate about digital marketing and eager to make a direct impact on revenue through strategic ad campaigns, CRM management, and end-to-end channel optimization.

Role Overview :

The Growth Associate will be responsible for spearheading Koparo's D2C growth initiatives across key digital platforms. This role requires a strong strategic mindset and hands-on management of Meta Ads, Google Ads, and CRM tools. The ideal candidate will be given full autonomy to manage these channels, with a focus on driving measurable results.

Key Responsibilities :

Strategize and Execute Ad Campaigns :

- Develop, launch, and manage paid campaigns on Meta Ads and Google Ads.

- Ideate ad concepts, write ad copies, and provide inputs to the Social Media Manager for creative development.

- Monitor, analyze, and optimize ad performance to maximize ROAS (Return on Ad Spend).

Website CRM Management :

- Design and implement CRM strategies using tools like WebEngage or MoEngage to enhance customer engagement, retention, and conversion.

- Develop workflows, set up automated campaigns, and analyze customer data to optimize messaging and targeting.

- Collaborate with cross-functional teams to ensure CRM strategies are aligned with overall growth objectives.

End-to-End Platform Ownership :

- Assume full ownership of all digital revenue-generating platforms, managing the process from ideation to execution.

- Coordinate with internal teams (e.g., content, design) to ensure timely and high-quality creative output.

- Track KPIs, generate reports, and present insights to the management team to drive data-backed decision-making.

Key Requirements :

- 0-2 years of experience in digital marketing with a focus on growth, paid advertising, and CRM for D2C brands.

- Proven expertise in managing Meta Ads and Google Ads, with a track record of driving ROI-positive campaigns.

- Hands-on experience with CRM tools like WebEngage, MoEngage, or similar platforms.

- Strong analytical skills with the ability to translate data into actionable insights.

- Excellent communication skills, capable of writing compelling ad copies and coordinating with creative teams.

- Self-starter with a proactive attitude and the ability to operate independently with minimal supervision.