Sr. HR - Talent Acquisition at Konverge Technologies Pvt Ltd.
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Konverge - Senior Marketing Manager (6-15 yrs)
Website: www.konverge.co.in
Position- Sr. Marketing Manager
Location- Goregaon, Mumbai
Experience- 8+ years
Job Description:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Writing and proofreading creative copies, mailers and brochures.
- Maintaining website and looking at data analytics.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
- Develop creative briefs and guide creative direction to meet objectives for all advertising including print, digital, and video assets.
- Provide research and analysis on various relevant topics related to IT Industry; specifically form IT System Integrators.
- Handling social media, public relation efforts, and content marketing.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
