Senior Marketing Manager at koinex
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KOINEX - Content Specialist (3-5 yrs)
If you believe that you strive for excellence in what you do and would go the extra mile to achieve whatever is needed, this opportunity might be an interesting prospect for you.
After two years of pioneering the trading and use of digital assets in India, Koinex is looking for a Content Writer (English), to create various online & offline content marketing strategies for our new opportunity in traditional fintech that is unrelated to cryptocurrencies or blockchain technology. We are a venture funded company with a track record of product excellence and market leadership and our team of engineers, product specialists, business development and growth leads has been working hard over the past few months to take on a new challenge in the fintech space. We need your help to tell the story of our brand, establish a voice of authority in the fintech and financial services industry, and contribute to the execution of an overall marketing strategy for what will be one of the most exciting and ambitious companies in India over the coming months and years.
Job requirements :
- Bachelors/Master's Degree specializing in Marketing, Communications, Journalism or any related field.
- Minimum 2 years of experience in technical & creative content writing for SaaS products or B2B company or some kick-ass work experience to make up for the former.
- Exceptional writing & editing skills, as well as the ability to adopt the style, tone & voice of our brand.
- Demonstrable active presence in online communities such as blogs, discussion forums, Facebook, LinkedIn, Twitter, Quora, etc.
- Desire to work in a fast-paced environment and adept at multitasking, creative thinking & generating compelling SEO friendly content.
- Ability to quickly grasp complex technical concepts and make them easily understandable to users in the form of texts, images, videos, infographics etc.
- Ability to identify issues, challenges, and gaps associated with the content.
- Excellent time management skills, attention to detail and the ability to work autonomously while prioritizing work assignments.
Good to have :
- Certificate in Content Marketing/Digital Marketing is a plus
- Interest and understanding of consumer technology and/or fintech
Tasks would include :
- Write digital marketing & technical content to build thought leadership in the Fintech industry
- Collaborate with developers, designers, product managers, marketers, subject matter experts and other influencers to obtain an in-depth understanding of the product and the documentation requirements
- Execute the Content Calendar by building and delivering on the roadmap set by the management
- Determine the needs of end users of technical documentation and work closely with technology and business team to make products easier to use (includes Feature Guides, FAQs, Onboarding Guides, Help Documentation, Troubleshooting Guides, Training Manuals, etc.)
- Design infographics, develop feature walkthrough videos and other engaging content to impart product knowledge to various stakeholders
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