Senior Marketing Manager at koinex
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KOINEX - Associate - Marketing - Offline Marketing - ATL/BTL (2-4 yrs)
If you believe that you strive for excellence in what you do and would go the extra mile to achieve whatever is needed, this opportunity might be an interesting prospect for you.
After two years of pioneering the trading and use of digital assets in India, Koinex is looking for a Marketing Associate, to plan and execute offline marketing strategies for our new opportunity in traditional fintech that is unrelated to cryptocurrencies or blockchain technology. We are a venture funded company with a track record of product excellence and market leadership. Our amazing team of engineers, product specialists, business development and growth leads has been working hard over the past few months to take on a new challenge in the fintech space, and we need talented candidates with a passion for marketing to gear up for the launch of this venture.
Expected to have:
- MBA(freshers can also apply) or a Masters degree in Marketing /related discipline or you have some kickass work experience to bypass this measurement of credibility
- At least 2 years of 360-degree experience in B2B marketing
- Demonstrable experience conducting ATL/BTL campaigns to drive business goals
- Fair understanding of popular marketing automation tools, conversion tracking & performance analysis
- Proven experience in lead generation through offline channels for a B2B company
- Strong marketing acumen and analytical skills
- Produce valuable & engaging content for our products that attracts & converts our target user group
- Proactive, motivating, and entrepreneurial-mind with an internal drive to meet goals
- Expertise in managing multiple projects, ability to meet deadlines, and strong attention to details
- Excellent English, written and oral communication, and presentation skills
- Must be articulate, organized, detail-oriented and have the ability to multitask
Good to have:
- Certification in Digital Marketing is a plus
- Experience in event management
- Interest and understanding of consumer technology and/or fintech
Tasks would include :
- As a Marketing Associate, you will master the art of driving lead generation by co-ideating directly with Sales & Marketing team
- Create creative and compelling offline campaigns to meet company's goals
- Collaborate with internal teams to create & optimize social media and digital campaigns
- Plan, build and constantly upgrade our digital presence and brand imagery.
- Collaborate with internal teams to optimize landing pages and improve user experience
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