About the Company :

- Knya is India's leading online medical apparel brand. The brand was founded in 2021 by husband-wife duo, Vanshika and Abhijeet Kaji.

- The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.

- Knya has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

- Since inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.

About the Role :

We're on the lookout for a Social Media Marketer to join our team!

If you're all about that social media life, have a trend-spotting radar, and can make engaging content appear faster than a meme goes viral, then this role is your spotlight moment!

Responsibilities :

- Act as the creative force behind social media content, generating fresh and engaging ideas to enhance our brand presence.

- Collaborate with design and content teams to produce visually appealing and shareable content.

- Develop and execute strategies to increase followers and engagement across Instagram, LinkedIn, Twitter, and other relevant platforms.

- Utilize analytics tools to measure and optimize the effectiveness of campaigns, ensuring continuous audience growth.

- Manage and maintain a consistent posting schedule across all social media platforms.

- Stay abreast of platform algorithms and updates, adjusting strategies accordingly.

- Conceptualize and execute innovative social media campaigns to promote products, services, and brand awareness.

- Collaborate with cross-functional teams to align campaigns with overall marketing objectives.

- Regularly analyze key performance indicators (KPIs) to measure the success of social media efforts.

- Provide detailed reports and insights, recommending adjustments for future campaigns.

Must Have :

- Skills in boosting followers and creating buzz.

- Creative mindset with a knack for turning ideas into reality

- Communication skills that speak volume.

- Trend tracker always riding the wave of new platforms.

- Excitement to hop on the startup rollercoaster of learning and growth!

Good to have :

- Strong understanding of major social media platforms, their nuances, and best practices

- Someone who understands the features and audience of different platforms.

- Proficient in social media analytics tools.

- Proficiency in graphic design tools.

If you find joy in scrolling through social media, riding the wave of new trends, and crafting content strategies, send us your resume